The former director of basketball communications for the Washington Wizards has been named the executive director of athletics communications, the University announced today.
Brian Sereno will oversee all athletics communications and public relations, and will serve as the lead spokesperson for the Department of Athletics and Recreation. He will be responsible for developing and overseeing communications strategy for the 22 intercollegiate sports teams, club and intramural sports and health and wellness programs. Sereno will also advise the athletics department on athletics communications strategy and tactics.
Sereno is an alumnus of the GW School of Business school, where he earned his master’s degree of tourism administration, sport management
“Brian brings to the George Washington University outstanding experience as well as a commitment to excellence that will help raise the visibility of GW athletics to new heights,” athletic director Patrick Nero said. “As an alumnus of George Washington, he is poised to make an important contribution to GW athletics that will benefit the university as a whole.”
During his eight years with the Wizards, Sereno worked as the team’s spokesperson and communications strategist. He traveled with the team, directing the day-to-day operations of the communications department. He was also involved in developing the Wizards’ online and social media strategy and content.
“It is a real honor and delight to be back at GW, where I was given the graduate education in sports management that launched my career in athletics,” Sereno said. “The opportunity to work closely with the local and national media to deepen the relationships with university leadership, athletics personnel, coaches, and most importantly our students and student-athletes, makes this an exciting day for me, both professionally and personally.”
Sereno received his bachelor’s degree in marketing from Syracuse University.
This post was updated Oct. 3, 2011 to reflect the following: The Hatchet incorrectly spelled Brian Sereno’s last name is “Serano.” The post has been updated to reflect the correct spelling.